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5 Steps to Build Credibility & Brand Yourself as an Expert With Your Blog

Audio Recording

Dear Career Coaches:

Our next Career Coach SIG meeting will be on Wednesday, June 13th, from 12:00 - 1:00 PM ET on telebridge 712-432-3900 PIN 6451310#.

My co-host, Nora Whalen, and I are delighted to announce that our speaker will be Michelle Shaeffer,, speaking on "5 Steps to Build Credibility & Brand Yourself as an Expert With Your Blog". As always, if you are unable to attend the call, a recording will also be available within a few days after the call.

Program Description:

In this highly interactive presentation, you will learn:

· The 4 most important things to have on your blog to demonstrate credibility.

· The 3 common mistakes to avoid that could hurt your branding and credibility.

· How to brainstorm blog post ideas that highlight your expertise and attract your ideal clients.

· How to identify your best options for leveraging your blog and grow your business.

Michelle Shaeffer has been online since the late 80's and creating websites since the early 90's. During that time, she has coded thousands of web pages. She’s worked as a virtual assistant and website designer for non-profits and small business owners including marketers, authors, coaches, crafters, consultants, and others. Michelle once wrote 42 blog posts in a single day, and has mentored more than 2,500 bloggers through her online blog challenges. Depending on the time of day you might find her writing about visibility and voice, helping other entrepreneurs grow their businesses through her workshops and one on one consultations, managing her website hosting company, homeschooling, or playing with her three kids in the beautiful Alaskan sunshine while enjoying an iced coffee.We welcome you to invite others who might benefit from this highly relevant topic. For more information about the Career Coaches Special Interest Group please visit

All the Best,

Annette Cataldi and Nora Whalen


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