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Branding—What You Need to Know

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Dear Career Coaches,

 Our next Career Coach SIG meeting will be on Wednesday, September 14, 2011, from 12:00 - 1:00 PM ET on telebridge 712-432-3900 PIN 6451310#.  

I’m delighted to announce that our speaker will be Lynn Zettler, founder of LifeAction Coaching (, and author of STOP Talking to Me, will present “Branding—What You Need to Know”.  If you can’t attend the call, a recording will be available within a few days afterward.

 Program Description

What do I mean by “YOUR Brand”? I mean the brand called YOU.  Whether we like it or not, we are all in sales and what we have to sell is ourselves. Do you have a holistic approach to the brand called “YOU”, or is it haphazard? Is it a consistent message?  What are you remembered for, or are you memorable?

As coaches, we know it can be difficult to explain to people what we do and what value we bring.  More than anything, we need to be memorable.  Lynn will discuss several aspects of branding which is important for coaches and provide you with some tips and resources to help you define your brand and be memorable!

 About Lynn Zettler

Lynn founded LifeAction Coaching, Inc., an Executive and Professional Coaching organization serving small business owners and corporate professionals in 2005.  Using her 20 year corporate and management experience from The Dow Chemical Company, Lynn partners with clients to quickly identify barriers to their personal success, and develop strategies to effectively maneuver their path to the top.

With a specialty in effective communications, Lynn engages organizations through workshops related to topics such as: Your Personal Brand, Eliminating Your Big BUT, Ultimate Time Management, and Communication and Networking.  She has worked with Dow AgroSciences, Eli Lilly, National Association of Women Business Owners, The American Chemical Society, American Business Women’s Association, Business Professionals Exchange and Carpenter Realty.

Lynn graduated from Coach University and is an Associate Certified Coach (ACC) through the International Coaching Federation.  She is also certified in PRINT™, a personal motivators assessment and ACCESS, a coaching program for job seekers.

Lynn's first book STOP Talking to Me, was published in October, 2010, outlining a process to silence your inner critic and pivot your thoughts from negativity to positivity in four simple steps.  She has authored numerous articles, including "A Very Special Success", in Fostering Families Today.  She also volunteers and currently holds the positions of President for A Hand Up Coaching, a non-profit coaching organization for women in need, is President of InfoConnection2, an Indianapolis based mastermind group, is the program chair for the Indianapolis chapter of the ICF, and the membership chair of the Indianapolis chapter of the National Association of Women Business Owners. 

We invite you to invite others who might benefit from this highly relevant topic. For more information about the Career Coaches Special Interest Group please visit


Best Regards,

Ronald V. Paxton
Managing Director, Career Renaissance LLC
Co-Author, "The Michelangelo Method: Release Your Inner Masterpiece
and Create an Extraordinary Life" (McGraw-Hill, 2007)
Work: (201) 405-0973
Fax: (201) 337-0565 

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