Six Steps for Turning What You Already Know into a Profitable Signature Program™
Our next Career Coach SIG meeting will be on Wednesday, September 8, 2010, from 12:00 – 1:00 PM ET on telebridge 712-432-3900 PIN 6451310#. My co-host, Tara Kachaturoff, and I are delighted to announce that our speakers will be Ruth Hegarty, certified coach and founder of Leap of Confidence Coaching & Training who will present "Six Steps for Turning What You Already Know into a Profitable Signature Program™."
Program Description
Ruth’s presentation walks you through the six stages of creating a compelling signature message from getting clear on your unique perspective (that “thing” that makes your message signature) to creating a tangible program/talk/process/etc. that will be successful across multiple platforms to marketing your message as an income generating standalone program or a marketing tool that helps you grow your business.
Having a signature message, whether you use it in a talk, program, book, etc., increases your credibility, visibility and profitability. It’s especially powerful for service based businesses like career coaching as it makes it easier for you to stand out and articulate the benefits of your work to prospective clients. It positions you as an expert in your niche and makes marketing simpler and more effective. When you build your offers off of a clear core theme you are able to leverage your time, energy and money for far better results in your business.
About Ruth Hegarty:
Ruth Hegarty helps entrepreneurs create their Profitable Signature Program. She loves helping entrepreneurs increase their profits and passion for their work by coaching and teaching them to translate their uniquely brilliant message into words and format it for the exact prospective clients and audiences who both need to hear it and want to pay for it.
Growing up, Ruth was extremely shy and felt she had no voice. Her journey led her to not only become a nationally known speaker and teacher, it also empowered her to help others find their unique voice within their incomparable genius. Working with groups and one-on-one, Ruth leads her clients to create Profitable Signature Programs that leverage their expertise throughout their business processes allowing them to save time and energy while earning a dramatically higher income.
Ruth’s business, Leap of Confidence Coaching & Training, has a global reach and a personal service feel. Ruth has the ability to connect quickly and powerfully with people and is passionate about helping people see and own their unique brilliance.
She is a certified coach, certified educator, master instructor and certified teleclass leader. Ruth is a graduate of Coach U’s Coach Training Program and certified as a coach/practitioner in the law of attraction. She holds a BA in History and an MS in Education. In addition to her coaching and training programs, Ruth teaches communication and public speaking courses at the graduate and undergraduate levels and co-hosts the Art of Joyful Living radio show on Blog Talk Radio.
Ruth is a sought after speaker and trainer whose audiences delight in her down to earth, straightforward and compassionate style. She is an entertaining (just ask her--she’ll tell you she’s funny!), empowering and fearless presence with unbounded enthusiasm and insightful practical advice. We invite you to learn more about Ruth and her business at http://www.CoachRuth.com
We invite you to invite others who might benefit from this highly relevant topic. For more information about the Career Coaches Special Interest Group please visit http://www.careercoachsig.org.
Warmest Regards,
Ron
Ronald V. Paxton
