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Networking Myths and making the most out of your networking activities.

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Mike Macedonio, co-author with Dr. Ivan Misner of BNI of the best selling book “Truth or Delusion, Busting Networking’s Biggest Myths.” Mike revealed how many of our beliefs and practices around networking are myths – and how to make the most of our networking activities to help build our coaching businesses.

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Mike Macedonio’s career in professional referral management began as part owner of several Business Network International (BNI) franchises. In this role he provided training to business professionals in creating and operating professional business referral groups. During his 9 years with BNI, Mike was involved in building the region to over 75 chapters in 3 States with over 1500 members. Mike also received numerous national awards from BNI including the National Director of the Year Award.

Mike’s work with the Referral Institute began as a trainer in 2001. Training, consulting, and coaching individuals and companies on how to build their business by utilizing referral strategies became Mike’s focus. In 2003, Mike was hand selected to be the managing partner for the Referral Institute. Since then the Referral Institute has transformed from a handful of professional trainers collaborating and working together to a franchised organization. As the current President of the Referral Institute, Mike works directly with his franchisees and is responsible for showing them a results orientated system to building their training and coaching businesses. Ultimately, Mike is confident that the training programs offered by the Referral Institute will allow his franchisees worldwide to provide new and effective ways for local business owners to create more business by referral.


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