Digital Branding: Building Your Online Identity
for Career & Business Success
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Digital impressions matter. Consider the statistics: 75% of
recruiters use search engines to research candidates and 23% of
professionals Google people before meetings. Are you digitally distinct
or digitally disastrous? Whatever your starting point, building and
managing your online brand is a critical business competency in the
Digital Age.
Kirsten will offer insight into how to leverage the Internet to build
and manage your personal brand for career and business success.
Listen and learn:
* Options for assessing how you are currently perceived online
* The three-step personal branding process
* Tools & techniques for establishing and controlling your online
identity
* How to deal with digital dirt
Kirsten Dixson is an authority on building credible online
identities for career and business success. She is a founding partner of
Brandego and the Reach Branding Club (a virtual personal branding
program), and co-author of Career Distinction: Stand Out by
Building Your Brand (Wiley 2007). She is a contributor for
TheLadders.com and is frequently quoted in articles about career-related
technology.
